Nissan brings back Datsun, which brand is next?
YOKOHAMA, Japan (AP) — Nissan Motor Co. is reviving Datsun models in emerging markets, where the biggest growth is expected for affordable stylish vehicles, and has no plans to bring the brand back in developed markets, Chief Executive Carlos Ghosn said Wednesday.
The offerings will be tailored for each market, including price and engine size, targeting the burgeoning market of first-time car buyers in countries such as India, Indonesia and Russia, where Datsun will be introduced from 2014, he said.
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Executives gave away few details, including specifics of Datsun models they had in the works.
Corporate Vice President Vincent Cobee said the new Datsuns will be entry-level cars in each nation, aimed at "up and coming" successful people who are "optimistic about the future."
He said two models will go on sale within the first year in the three nations, and an enhanced lineup of models will be offered within three years.