The 'Angry Birds Space' Approach to Enterprise Mobile Apps
21.05.12
After the hugely successful launch of Angry Birds Space recently, every IT department should stop playing it (for a minute) and ask themselves what makes the game so addictive and how they could begin to tailor their own mobile enterprise applications to adopt a similar approach.
I'm not suggesting for a minute that entering sales data or accessing corporate databases will ever be anywhere near as fun as attacking a group of renegade pigs. It just won't. But Angry Birds has become a phenomenon in part because its creators have tapped into a few key usability elements that are redefining the way people make the best use of mobile devices. To wit:
Mobile apps need to be "surface-native." Angry Birds has the advantage of being free of any legacy associations with gaming consoles, desktops or other traditional devices for playing video games. If you're new to surface or touchscreen computing, it's easy to figure out how to manipulate the birds and go after the pigs. Contrast that with many enterprise mobile applications, which try to somehow migrate (read: squeeze in) the kind of menu items associated with PC software and frustrate users by getting them to delicately finger their way through poor navigation and menu buttons.
Source: PCWorld